Designing for Health: Interview with Sarah Krüg

In the world of design, a tried and true method of crafting clear communication for a given client is to help the stakeholder stop overthinking things by asking them simple questions: In layman’s terms, what would you want me to know about your product? What do you want to say? How would you describe this to a friend? The same methodology can be used in healthcare, where patient advocates can ask unintimidating questions and use data-driven research to rip up patient problems at their root, while helping realize the healthcare experience they desire.

On this episode of In Network’s Designing for Health podcast feature, Nordic Chief Medical Officer Craig Joseph, MD, talks with Founder of Health Collaboratory and Executive Director at Cancer 101, Sarah Krüg. They discuss Sarah’s work on things such as The Magic Wand Project, designing in the health space to improve trust, and doing the “Patient-Doctor Tango.”

You can find complete show notes on the originally published article on Nordic’s blog.

Meet the Host

Craig Joseph, MD

Chief Medical Officer
LinkedIn: Craig Joseph MD, FAAP, FAMIA
X: @CraigJoseph
Read his articles

Dr. Joseph is the Chief Medical Officer of Nordic Consulting Partners, a global healthcare management consulting firm. Craig has 30 years of healthcare and IT experience. In addition to practicing medicine as a primary care pediatrician for eight years, he worked for Epic for six-plus years and has served as chief medical information officer at multiple healthcare organizations, using both Cerner and Epic.

Craig is a Fellow of the American Academy of Pediatrics and American Medical Informatics Association. He remains actively board-certified in both pediatrics and clinical informatics.

About the Show

When it comes to how healthcare works in the U.S., one wonders, who designed it? Well, no one. And that’s the problem. Dr. Craig Joseph speaks with luminaries from across the health ecosystem about how to make healthcare work for humans. The upshot? The way out of the frustrating, expensive, and frequently ineffective quagmire of the U.S. healthcare system is to take a step back and bring intentional, human-centered design to an ecosystem that works for the people giving and receiving care.

Follow the show’s social hashtag #DesigningforHealth.