Designing for Health: Interview with Farhan Ahmad and Jon Keevil, MD

Emerging technologies have vast, expansive abilities within the healthcare landscape. However, a new asset can be needlessly complex and too overwhelming to gain wide adoption amongst clinicians. In order for wholesale implementation to take place, new software or technologies need to balance increased capabilities with the simplicity and accessibility for use in day-to-day clinical operations. The right mix of technology and simplicity is essential to ensure a better clinical experience for caregivers and patients alike.

On this episode of In Network’s Designing for Health podcast feature, Nordic Chief Medical Officer Craig Joseph, MD, talks with Farhan Ahmad and Jon Keevil, MD, co-founders of HealthDecision, a company that provided clinical diagnostic decision-making tools. Their discussion centers around how they balanced Farhan’s software expertise with Jon’s clinical experience to create a powerful analytical asset, while also being accessible and simply designed for healthcare providers. They also talk about the concept of sludge versus nudge, the challenge of interpreting medical guidelines, and how using data to inform patients can enhance clinical decision making and outcomes.

You can find complete show notes on the originally published article on Nordic’s blog.

Meet the Host

Craig Joseph, MD

Chief Medical Officer
LinkedIn: Craig Joseph MD, FAAP, FAMIA
X: @CraigJoseph
Read his articles

Dr. Joseph is the Chief Medical Officer of Nordic Consulting Partners, a global healthcare management consulting firm. Craig has 30 years of healthcare and IT experience. In addition to practicing medicine as a primary care pediatrician for eight years, he worked for Epic for six-plus years and has served as chief medical information officer at multiple healthcare organizations, using both Cerner and Epic.

Craig is a Fellow of the American Academy of Pediatrics and American Medical Informatics Association. He remains actively board-certified in both pediatrics and clinical informatics.

About the Show

When it comes to how healthcare works in the U.S., one wonders, who designed it? Well, no one. And that’s the problem. Dr. Craig Joseph speaks with luminaries from across the health ecosystem about how to make healthcare work for humans. The upshot? The way out of the frustrating, expensive, and frequently ineffective quagmire of the U.S. healthcare system is to take a step back and bring intentional, human-centered design to an ecosystem that works for the people giving and receiving care.

Follow the show’s social hashtag #DesigningforHealth.