Reports Surveys Studies

Wary Patients Make Good Healthcare Consumers

By David Burda – What I looked for in the Rock Health survey were any signs that patients are assertively using technology to interact with businesses in the healthcare industry like they use technology as consumers to interact with businesses in other industries like banking or retail goods.








Are You Going to Finish That (Prescription Drug)?

By David Burda – If you come to dinner at a casual or fast-food restaurant with my family, chances are, you’re going to hear someone say, “Are you going to finish that?” That someone usually is me. It’s usually me for two reasons. One, I like food and will eat pretty much anything within arm’s reach if you’re not careful. Two, I hate waste.