The Future of Customer Experience Lifecycle Management for Healthcare
by West Healthcare
Part 1 of 2
There is a new urgency for healthcare organizations to adopt commercial strategies around customer experience to accommodate the changing needs of healthcare consumers. Consumers have begun to demand a healthcare experience that is personalized, multichannel and interactive, akin to proactive engagement from vendors in other professional services categories such as banking or telecommunications. As these commercial vendors raise their level of service, consumers are beginning to demand an analogous experience in the healthcare market.
