MGMA Reveals New Brand at 2013 Annual Conference

Yesterday, the Medical Group Management Association® (MGMA®) unveiled a new brand focused on advancing medical practices and the profession of medical practice management. This new brand signifies the Association’s strategic direction and capitalizes on MGMA’s current work to serve members, including:

• Creating strong, dynamic, successful practices that meet the needs of today’s patients;
• Fostering partnerships between practice management professionals and their doctors that result in the highest quality patient care;
• Arming members with the tools needed to drive excellence in their practices; and
• Driving dialogue within the practice management community to address the most pressing issues facing the success of medical group practices.

Creating strong, dynamic, successful practices that meet the needs of today’s patients
The Association believes that practices must be prepared for the shift toward patient-centered, value-based care.

“Meeting the needs of patients is of the utmost concern to our members,” said Susan L. Turney, MD, MS, FACMPE, FACP, MGMA president and CEO. “As reimbursement models for practices and physicians shift toward value-based care, practice professionals play a pivotal role in the patient experience. Our Association is helping members to navigate options for better delivering care in their communities, as well as supporting patient-centered care in any model they choose.”

Fostering partnerships between practice management professionals and their doctors that result in the highest quality patient care
The Association believes that for group practices to be successful, it will be MGMA members, alongside clinicians, who must determine and implement the processes, tools and procedures necessary to achieve high-quality, cost-effective care and address related evolving payment models.

“Collaboration between clinicians and practice professionals is paramount for delivering high-quality patient care,” Turney said. “This teamwork allows physicians to see and care for patients, and draws on the strengths of a sophisticated staff to navigate issues that impact their business.”

Arming members with the tools needed to drive excellence in their practices
MGMA is committed to providing resources and information about the business of care delivery that will enable practice executives to implement the tools and patient care systems that drive better care, better outcomes and long-term financial sustainability.

This includes providing reliable survey data and data solutions to benchmark efforts and make critical, informed business decisions, as well as providing and facilitating networking opportunities among members. MGMA will ensure existing resources are accessible and actionable by today’s practice executives. Today, MGMA launches it’s completely redesigned website, mgma.org. MGMA will continue to advocate on behalf of members on policy and legislative issues that may impact the way they do business. Professional development will remain a key brand element, and the Association has defined and will continue to maintain the unique knowledge and skill set for medical practice management through the ACMPE certification program.

“It’s imperative for practices to have access to data they need to make sound business decisions,” Turney said. “Practice excellence can also be achieved through management efforts, and having staff that are certified and knowledgeable about medical practice management benefits organizations in the long run.”

Driving dialogue within the practice management community to address the most pressing issues facing the success of medical group practices
MGMA dialogue and trend identification guide discussions on the most pressing issues facing practices and MGMA members.

“It’s our job to listen to our members and really understand how we can best serve them,” Turney said. “With this knowledge and insight, we will take part in and influence discussions about the industry, and support the powerful and collective voice of our members.”

“The new MGMA brand is more than a new logo and tagline,” said William S. Henderson, FACMPE, administrator, The Neurology Group LLP, Albany, N.Y., MGMA Board of Directors co-chair “It’s a bold statement that we’re building on our 87-year history to be the leading voice in medical practice management.”

“It’s an exciting time for our organization as we evolve and innovate to best meet the needs of our members and their medical groups across the country,” said David P. Taylor, FACMPE, FACHE, vice president of Regional Services, CoxHealth, Springfield, Mo., MGMA Board of Directors co-chair.

To learn more about MGMA, please visit (the new) www.mgma.org.

About MGMA
The Medical Group Management Association (MGMA) helps create successful medical practices that deliver the highest-quality patient care. As the leading association for medical practice administrators and executives since 1926, MGMA helps improve members’ practices through exclusive member benefits, education, resources, news, information, advocacy, and networking opportunities, and produces some of the most credible and robust medical practice economic data and data solutions in the industry. Through its industry-leading ACMPE board certification and Fellowship programs, MGMA advances the profession of medical practice management.

Through its national membership and 50 state affiliates, MGMA represents more than 33,000 medical practice administrators and executives in practices of all sizes, types, structures and specialties. MGMA is headquartered in Englewood, Colo., with a Government Affairs office in Washington, D.C.