Podcasting: Why Healthcare and Health IT Companies and Organizations Need to Start and Start NOW
May 9 @ 2:00 pm - 2:45 pm
Podcasting is on the rise and savvy healthcare and healthcare IT marketers need to explore podcasting as a valuable content platform to drive thought leadership and reach a highly engaged audience.
Join Carol Flagg, Managing Partner of Answers Media Network and HealthcareNOW Radio as she walks you through the latest research on the trajectory of podcast listenership, and reviews specific use cases.
This webinar is intended for thought leaders, content marketing agencies, and marketing and social media teams.
Carol and her guests will discuss how podcasting can:
- Amplify thought leadership initiatives
- Increase company brand awareness
- Breakthrough the content “noise”
- Create evergreen content for gating and/or SEO value
- Expand multi-media efforts
- Provide content that is easily accessible (stream live, download podcast, socially share)
Carol will also share the 10 steps to get started on creating a podcast program.
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