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Podcasting: How Conversational Technologies are Impacting Thought Leadership and Content Marketing
June 6 @ 2:00 pm - 2:45 pm
Siri, Alexa, and the rise of other conversational technologies are impacting podcasting in a big, big way. No longer confined to music or B2C marketing, or even the 14-25 year old demographic, the age of voice, and podcasting, has truly arrived – even in our own healthcare and health IT space.
Join Carol Flagg, Managing Partner of Answers Media Network and HealthcareNOW Radio, as she discusses how companies are using podcasting to drive thought leadership and audience engagement. Carol and her guests will share specific use cases, and how these companies and organizations are using podcasting to drive content marketing goals.
This webinar will take a deeper dive into the business case for podcasting than what she presented recently at HITMC19 in Boston. Attendees will walk away understanding how the investment of time into creating a podcast show can pay off in big ways.